The Power of the White (T-)shirt

SRH Berlin University of Applied Science x Merz b. Schwanen

"To approach this minimalist mindset from the direction of photography, I set my focus with the students on the legendary 'Power of the white shirt' stories from American, as well as Italian Vogue by Peter Lindbergh. The semester assignment is thus to create an iconic fashion photo using a simple white shirt."

That's the task that photographer Prof. Anna Rosa Krau of the SRH Berlin University of Applied Science assigned to the students of the class "Fashion Photography: Foundations & Sustainable Photography" as their semester project.

To do so, Anna Rosa reached out to Merz b. Schwanen and we provided each student with a white piece to support this project.

Dive into the world of photography created by talented students as they share their interpretation of white styles through their powerful photographs drawing inspiration from the late Peter Lindbergh.

​This collection of photos introduces the power of the white shirt. The project was to create an iconic photo taking inspiration from the work of Peter Lindbergh and avant-garde fashion, using a simple white shirt.

Vernissage in our Berlin Flagship Store

To celebrate the student's great work, we held a Vernissage in our Flagship Store in the heart of Berlin. Capturing and underlining the mood and the topic even more, we've decorated our store in all white, hanging just the pieces the student got to use for their work.

Enjoying drinks, snacks, good people, and an overall good mood, everyone had a blast, celebrating the incredible photos that are an homage to the late Peter Lindbergh, the legendary photographer.

In case you couldn't make it or if you want to relive this amazing evening, here's a little recap of what went down.

The Students

This is the amazing group of international students along with their professor Anna Rosa Krau. Thank you for the great photos!

The Power of the White (T-)shirt
Merz b. Schwanen, Matthias Balzer August 4, 2023
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