In the popular TV series 'The Bear', a piece of clothing plays a leading role: the seamless white T-shirt of the main character Carmy. Surprisingly enough, it comes from a small fashion label with an almost old-fashioned charm, Merz b. Schwanen, in Albstadt, Germany. Where they work so traditionally that they already have a waiting list for the T-shirt.

(Translated from Dutch)

Karsten Lemmens • De Standaard