The Major German Brands - The German Design Council
We are very proud to share that Merz b. Schwanen has been named one of the ten most exceptional German brands, selected from a group of fifty companies, including BMW, Grohe, and other household names.
This acknowledgement recognizes the care, quality, and attention to detail that we put into every product—from our loopwheeled shirts to our newly-released silk ties, to everything in between.
Merz b. Schwanen:
Where Heritage Meets Transformation Through Design
Merz b. Schwanen revived century-old loopwheel machines to create sustainable fashion. From a flea market find to global impact, they prove traditional craftsmanship can transform industries through timeless design.
Timeless German Originals, Since 1911.
When Gitta and Peter Plotnicki discovered a vintage Merz b. Schwanen henley shirt at a Berlin flea market in 2010, they recognized more than just exceptional quality - they saw an opportunity to transform a dormant textile legacy into a beacon of sustainable fashion.
Reviving German Heritage:
Sustainable Basics for a New Era
"Design is central to our responsibility model. Our timeless aesthetic reduces waste by creating pieces people keep for years."
What makes your company and project special?
Merz b. Schwanen is the only brand worldwide producing fabrics on original German loopwheel machines. Today, we are a family-run business connecting traditional craftsmanship with contemporary, timeless design.
