Future Nostalgia
The story of sustainable brand Merz b. Schwanen is quite a special one: Hundreds of years after it was established, married couple Peter and Gitta Plotnicki have breathed new life...
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The Story Behind Merz b. Schwanen: A Revival of Quality Knitwear
Image: Merz B. Schwanen Unlike many of our brand profiles, which tend to follow a “rise and fall” structure, the story of German manufacturer Merz b. Schwanen is a story...
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Your Everyday Life
Photographer & Creative Director: Laura Martinova / Stylist and Art Director: Sonja Wickerath Models: Anna Fay & Qiao Li Styling:Qiao: Jacket/Pants: Universal Works/ Shirt: Merz b. Schwanen/ Shoes: Asics Gel-Mai...
Merz b. Schwanen: Back Then, Today And Tomorrow
Gate, Overkill & Seek teams // Styling: Florence Basic // Photo: Maxime Ballesteros Merz b. Schwanen is renowned for its tradition-steeped history: the label of a 1920s worker’s shirt...
Merz b. Schwanen lanciert Good Training und Good Home
Merz b. Schwanen startet unter Good Training mit einer sportlichen Linie Merz b. Schwanen bringt für Herbst/Winter 2020/21 unter "Good Training" eine neue Linie auf den Markt. Der Berliner...
Merz b. Schwanen - Just Old Machines, or Loopwheelers?
Photography: Merz B. schwanen Merz b. Schwanen in its current form is not that old. But behind the current brand is a long history dating back to 1911. Starting...
Ungewöhnliche Textilproduktion - Opas letztes Hemd
Merz b. Schwanen fertigt auf der Schwäbischen Alb mit historischen Strick - und Wirkmaschinen angesagte Arbeiterhemden für Großstädter - und lässt eine alte Tradition wiederaufleben. Manchmal bestimmen Zufälle über...
Symphony Of Boredom
Photographer Christine Lutz explores boredom and loneliness in this Schön! online editorial. Fashion by Sonja Hodzode and Judith Goelzer finds model Daniel Krone clad in pieces by the likes of...
The Story Behind Merz b. Schwanen: A Revival of Quality Knitwear
Image: Merz B. Schwanen Unlike many of our brand profiles, which tend to follow a “rise and fall” structure, the story of German manufacturer Merz b. Schwanen is a story...
The Great White T-Shirt Review
Ah the t-shirt. Is there a more humble garment in the world of fashion? Something that can at once occupy a $10 three-pack and $300 one-pack but still look pretty...
Merz b. Schwanen 1950s Organic Crew Neck T-Shirt Review
This review is a piece of our Great White T-shirt Review series, in which we tested nearly two dozen plain white t-shirts to help you understand what’s on the market...
Hanf im Hemd
Schon seit Jahren stellt Rudolf Ludor in Albstadt-Tailfingen für das label "Merz b. Schwanen" Hippe Hemden her. Er fertigt die Stoffe auf museumsreifen Rundwirkstühlen und auch der Schnitt ist angelehnt...
Guter Winter Style
Grosse Freiheit Du vermisst dein Cabrio während der kalten Jahreszeit? Mit diesen warmen Strickaccessoires von Merz b. Schwanen kannst du einfach auf ein Autodach verzichten. Von Beanies, mit denen du...
The Fabric Of Life
Innovative, smart and sustainable - the textile revolution is on! ALL GOOD! The German brand Merz b. Schwanen brought out their first knitwear collection under the new management of...
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