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Sustainability

Our vision

Merz b. Schwanen’s hope is simple, heartfelt, and effort-filled: to leave a positive, lasting mark on our industry by deepening appreciation for textiles and driving thoughtful change through human-focused, environmentally conscious actions.

We achieve this vision by contributing to our three core values:

- TIMELESS DESIGN

- GOOD MATERIALS

- GOOD MANUFACTURING

Good products don’t need to be reinvented. They’re already good—lasting, versatile, and true to their origins. We connect the ‘good’ of the past with the needs of today, acting responsibly for a good future.

Timeless design

We design garments to be worn and re-worn. Enjoying clothing for longer not only celebrates quality—it reduces waste and saves resources.

Good Materials

Quality isn’t just how something feels on the skin. It’s about how it’s made.
That means sourcing all-natural, ethical fibers and working with farmers and producers who share our values.

Certified organic cotton

Every organic cotton T-shirt saves over 430 litres of water. It's a softer touch for your skin—and the planet.

Mulesing-free merino wool

We use only certified mulesing-free wool. Kind to animals, incredibly soft to wear, and proudly part of every wool garment we make.

Good details

From organic thread to corozo buttons, we choose only the best natural materials—no plastic, no shortcuts, replete with labels woven on 19th-century loopwheelers.

Good manufacturing

We care for everyone in our orbit. Respectful, honest cooperation and fair working conditions are fundamental to how we operate.