Our Story
Get to know us
Merz b. Schwanen designs and crafts original, consciously made clothing for those who appreciate quality materials and timeless design. Our family-run, Berlin-based business is driven by steadfast values of heritage, integrity and sustainability. And, of course, the often-unsung heroes, patience and simplicity.


1911 - today.
It started with a single garment. A 90-year-old Henley unearthed at a Berlin flea market in 2011.
Fashion designers Gitta and Peter Plotnicki instantly recognised the Henley’s quality as unique and markedly rare. In fact, the impeccably preserved piece was an authentic workers shirt from 1911.


1911
The discovery
Founded in 1911 by Balthasar Merz, the brand began in Germany’s Swabian Albs, once a thriving hub of textile production. There, Merz b. Schwanen manufactured loopwheeled workers’ shirts and undergarments—simple, durable pieces made with skill, patience, and purpose.


2011
The Original Idea
A century later, a 90-year-old Henley was unearthed by Gitta and Peter Plotnicki at a Berlin flea market. An echo of Balthasar Merz’s bygone brand—and its meticulous manufacturing techniques—the rare Henley piqued the pair’s curiosity, leading them to the Swabian Alps and a long-retired factory floor of century-old loopwheelers. The idea to revive both the machines and the brand was born.
Merz b. Schwanen’s THE ORIGINALS collection followed soon after, celebrating authentic workers’ clothing from the 1920s, ’30s, and ’40s, refined for modern times.


2016
The Portugal Connection
In 2016, Merz b. Schwanen formed a trusted partnership with a family-run manufacturer in Portugal. Holding fast to the standards and values of THE ORIGINALS, the Portuguese-made range flexes the brand’s creativity in new directions—inviting modern colors, new organic and recycled materials, and contemporary styles.


2022
The Berlin Base
In 2022, Merz b. Schwanen opened its flagship store in Berlin’s Mitte. A warm, calming space, it invites customers to explore the range, wander among timeless furniture sourced from 1920s German manufacturing sites, connect with our team, and absorb the fine-grain details that define Merz b. Schwanen.


2022
The New York Chapter
Opened in 2024, our Canal Street store is a quiet refuge in the bustling Big Apple, and a decades-old dream realised by founders Peter and Gitta. Thoughtfully curated in collaboration with Berlin-based Danish Apriori, our Canal Street retreat is all about good design, good times, good neighbors, and slower moments.


Today
The Future
Quality isn’t just about how material feels against your skin. It’s about the process that each piece undergoes to arrive in your hands. It’s about fair and uplifting conditions for every worker in our orbit. It’s about practices that minimize environmental impact at every opportunity. It’s about sourcing ethical materials and supporting farmers and manufacturers who align with Merz b. Schwanen’s values. Underpinning everything we do is a heartfelt commitment to good, original design, sustainability, and ethical production, which results in reliable, everyday pieces.
Merz b. Schwanen’s hope is simple but heartfelt and effort-filled. We strive to leave an indelible positive impact on our industry by increasing appreciation for textiles and driving positive change through human-focused, environmentally conscious actions.
Evolution of an icon

Balthazar Merz

Proven Quality

Premium Quality

Merz b. Schwanen
