Rooted in Bonn, Max Kugel stands for bread in its purest form. With high-quality ingredients, years of experience, and a calm, focused approach to the craft, Max Kugel and his team bake with patience and precision — values that shape every loaf leaving the oven.

These principles closely mirror the way Merz b. Schwanen creates timeless garments: carefully selected materials, deep expertise, and an uncompromising commitment to quality. A collaboration between Max Kugel and Merz b. Schwanen therefore feels only natural — two crafts, one mindset.

The result is a series of thoughtfully designed styles enriched with subtle Max Kugel-related details. Created to support the bakery team in their daily work, these pieces combine functionality with character — and are available exclusively at the Max Kugel bakery. So next time you stop by for your favorite bread, you might just leave with a unique garment as well.