A Journey Through Mid-Century and Early 70s Aesthetics, Celebrating Imagination and Innovation.

Merz b. Schwanen is pleased to announce the launch of its new Autumn | Winter 2024 collection, ‘Simple Imagination.’ This deeply layered collection pays homage to mid-century and early 70s design, a time when clean lines, earthy colors, and bold new patterns reigned supreme. An era characterized by vaulting imagination, innovation, freedom, and unfettered self-expression.

‘Simple Imagination’ celebrates pure creativity and the timeless appeal of classic design principles. Inspired by original German workwear, this collection strikes a perfect balance of form and functionality, catering to the modern individual's need for ease and desire for style. ‘Simple Imagination’ favors natural colors, elevating brown tones, subtle pumpkin hues, and highlights of carbon blue and berry violet, blended to evoke a sense of warmth and timelessness.