Fewer, Better Clothes

If you’re going to buy one t-shirt, why not make it the best on the market? Menswear guys and The Bear fans alike have elevated Merz b. Schwanen into almost cult-like status. And for good reason. Made from a midweight cotton jersey with a classic, slightly boxy fit, it’s the perfect complement for just about any outfit. An undershirt for a sweater? Tucked into a pair of jeans? Paired with your trunks on the beach? This shirt has you covered—literally.

Think about it: how many washes can your H&M shirt hold up, versus one from Merz b. Schwanen? Or is that acrylic sweater a little bit itchier than a nice cashmere one? Yes, the initial investment may have you spending more than you’re comfortable with, but it all comes down to the ever-important formula: cost-per-wear, the value of an item based on how often you use it.

​ ​ ​ ​ ​ ​         Brett Braley • Cool Material