Good! So 'the silk of Peru' is just right for you. Yes. you read it right. That's what organic PIMA cotton is called. Why? Considered to be one of the world's finest types of cotton, Pima is the cotton fiber that summer dreams are made of – and so are these all-new styles!

But what is it that makes this fabric so unique? As mentioned, PIMA cotton earned itself the nickname 'the silk of Peru' and there's a reason for that: it really is silky smooth. Sustainably sourced and handpicked in Peru, the extra-long individual staple fibers assure this fabric to feel very soft while also being resiliently strong and long-lasting. So you'll enjoy wearing these pieces for a long time to come.

Pairing PIMA's exceptionally soft feeling with our timelessly cool design makes these new T-shirts and sweatshirts perfect for summer and beyond. Thanks to the material's slight slub structure and haptic, it instantly conveys an easy-going optic, summery vibe, and overall good feeling.

These styles made of high-quality PIMA cotton prove that softness has never been stronger – and better looking. Feel good, feel strong, and look just like that as soon as you put on your new favorite Pima cotton piece.