blue shades

The golden autumn is already in full swing here in Germany, and we dye it in the color that lifts our spirit when the leaves start to fall. Inspired by the still blue and crystal clear sky, it’s no secret what color we’re talking about, right?

The most persistent one of them all, in particular, the true blue and every shade it shines in. Everyone owns at least one blue textile. And as it is far from any seasonal restrictions, your favorite blueish piece is a go-to staple all year long.

So don’t take a shot in the dark with your choice of color but rely on our true-blue wardrobe-heroes.

ink blue

We start things off with this timeless Merz b. Schwanen color which is just as long-lasting as getting inked. The strong yet sportive appearance of the tone reflects exactly this while wearing it.

Being a staple ever since means that our „ink blue“ shade is always there for you — literally as this tone made its way to our "always in stock" program.

The perks? It’s always in the production cycle and coming back, again underlining its longevity. Moreover, you will always look picture-perfect while wearing a style in this iconic color.

Odoo - Sample 2 for three columns

1950s

 Crew-neck T-shirt

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Odoo - Sample 2 for three columns

1960s

Army T-shirt

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Odoo - Sample 2 for three columns

206

Button-facing long sleeve

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Odoo - Sample 2 for three columns

342 

 Raglan Sweatshirt long sleeve

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Odoo - Sample 2 for three columns

382

Hooded sweatshirt

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Odoo - Sample 2 for three columns

3S50

Sweatpants long

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navy


Next up in our extensive color palette is a real navy of blue colored textiles. Even though the color designation might indicate it, this color is far from a navy uniform.

The grayish visual appearance reflects our sophisticated interpretation of the regular navy hue. As a good in-between tone, it is easy to combine with a variety of colors and styles — and never goes wrong.

A broad line-up of classic cuts and contemporary styles are all immersed in the timeless color of navy. No nautical references intended, but of course, you make a good impression wherever you are — onshore or by sea.

Odoo - Sample 2 for three columns

2H15

Hemp-Cotton blend T-shirt

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Odoo - Sample 2 for three columns

2H07

Hemp-cotton blend henley short sleeve

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Odoo - Sample 2 for three columns

2H06

Hanf-Baumwolle Mischung Henley long sleeve

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Odoo - Sample 2 for three columns

2P27

Pikee henley short sleeve

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Odoo - Sample 2 for three columns

342

Crew-neck raglan sweatshirt

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Odoo - Sample 2 for three columns

3S82

Hooded sweatshirt heavy

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dark navy


Now we dust off a color whose origins date back over 250 years in Great Britain and reimagine it in a more contemporary way. Steeped in history, the regular „navy blue“ comes now in a darker contemporary hue.

Toned down pieces rule your favorite look? In this case, „dark navy“ is just the thing for you. 

Complete your outfit with a fresh pair of black jeans or throw a black jacket over it — in combination with an even darker tone, this color allows for a precious yet cool look as it goes well with everything black.

Odoo - Sample 2 for three columns

114

1920s crew-neck T-shirt

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Odoo - Sample 2 for three columns

1950s

Crew-neck T-shirt

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Odoo - Sample 2 for three columns

MW.BN

Merino wool beanie

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Odoo - Sample 2 for three columns

MW.CC

Klassischer Pullover lycra Merinowolle 

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MW.CT

Klassischer Rollkragenpullover lycra Merinowolle

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Odoo - Sample 2 for three columns

MW.RCP

Lässiger Pullover mit Brusttasche

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ink blue stripes


This pattern always works and resides a staple every season. Stripes made their way from seaman’s garment into everyday wardrobes.

With this bold, wide iteration of the stripes in refreshing combinations with white and nature, you set yourself apart from the typical marinière look.

One thing is sure: you will never sail under false color with these cool striped pieces.

 

Odoo - Sample 2 for three columns

2M07

Striped henley short sleeve

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Odoo - Sample 2 for three columns

2M06

Striped henley long sleeve

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Odoo - Sample 2 for three columns

2M12

Striped long-sleeved shirt

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indigo


This one is our textile “blue chip“! In collaboration with the talented team of Blue Print Amsterdam, plain white textiles got dipped over and over again into the deepest of blues, namely real natural indigo. The result? True one-of-a-kind pieces that shed light on the dark and chilly season.

Driven by a shared passion for crafting goods Merz b. Schwanen and Blue Print Amsterdam created these blue-blooded under all garments. 

After having sifted through all the blue shades, we can say one thing without any doubt: whatever shade you opt for, you sure won’t feel blue while wearing any of these bluey nuances.

Odoo - Sample 2 for three columns

215

In Indigo getauchtes T-shirt

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Odoo - Sample 2 for three columns

207

Henley dyed in real indigo 

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Odoo - Sample 2 for three columns

206

In Indigo getauchtes Henley long sleeve

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Odoo - Sample 2 for three columns

S75

Striped woolen socks

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Odoo - Sample 2 for three columns

S75

Striped woolen socks

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Odoo - Sample 2 for three columns

S75

Striped woolen socks

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Odoo - Sample 2 for three columns

S76

Striped woolen socks

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Odoo - Sample 2 for three columns

S73

Striped woolen socks

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Odoo - Sample 2 for three columns

C711

Cotton lycra blend socks

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blue mood


blue music

blue textiles

blue swan